Geert Hofstede’s six dimensions of culture

5d15e9fb27ab5986093ec5932cc6a6b4

Hofstede’s cultureal dimensions theory is a framework for cross-cultural communication, developed by Geert Hofstede. It describes the effects of a society’s culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis. After a decade of research and thousands of interviews is a model of cultural dimensions that has become an internationally recognized standard.

1- Individualism vs. collectivism (IDV): Individualism on the one side versus its opposite, collectivism, is the degree to which individuals are integrated into groups. On the individualist side we find societies in which the ties between individuals are loose: everyone is expected to look after her/himself and her/his immediate family. On the collectivist side, we find societies in which people from birth onwards are integrated into strong, cohesive in-groups, often extended families (with uncles, aunts and grandparents) which continue protecting them in exchange for unquestioning loyalty.

2- Power Distance (PD): Refers to the degree of inequality that exists – and is accepted – among people with and without power. A high PD score indicates that society accepts an unequal distribution of power, and that people understand “their place” in the system. Low PD score means that power is shared and well dispersed. It also means that society members view themselves as equals.

3- Masculinity (MAS): This refers to how much a society sticks with, and values, traditional male and female roles. Low MAS scores do not reverse the gender roles. In a low MAS society, the roles are simply blurred. You see women and men working together equally across many professions. Men are allowed to be sensitive, and women can work hard for professional success. High MAS scores are found in countries where men are expected to be “tough,” to be the provider, and to be assertive. If women work outside the home, they tend to have separate professions from men.

4- Uncertainty/Avoidance Index (UAI): This relates to the degree of anxiety that society members feel when in uncertain or unknown situations. Low UAI scores indicate that the society enjoys novel events and values differences. There are very few rules, and people are encouraged to discover their own truth. High UAI-scoring nations try to avoid ambiguous situations whenever possible. They are governed by rules and order and they seek a collective “truth.”

5- Long Term Orientation (LTO): This refers to how much society values long-standing – as opposed to short-term – traditions and values. In countries with a High LTO score, delivering on social obligations and avoiding “loss of face” are considered very important.

6Indulgence vs. Restraint (IVR): Indulgence stands for a society that allows relatively free gratification of basic and natural human drives related to enjoying life and having fun. Restraint stands for a society that suppresses gratification of needs and regulates it by means of strict social norms.

Country Values – This is a sample of the values on these 6 dimension for a range of countries.

Country PDI IDV MAS UAI LTO IVR
Africa East 64 27 41 52 32 40
Africa West 77 20 46 54 9 78
Arab countries 80 38 53 68 23 34
Australia 36 90 61 51 21 71
China 80 20 66 30 87 24
France 68 71 43 86 63 48
Germany 35 67 66 65 83 40
Great Britain 35 89 66 35 51 69
Greece 60 35 57 112 45 50
Ireland 28 70 68 35 24 65
Italy 50 76 70 75 61 30
Japan 54 46 95 92 88 42
Netherlands 38 80 14 53 67 68
Romania 90 30 42 90 52 20
Russia 93 39 36 95 81 20
Spain 57 51 42 86 48 44
U.S.A. 40 91 62 46 26 68

http://www.slideshare.net/singhalshubham/hofstede-model-for-nmims-28-th-nov-2013

http://conorneill.com/2012/06/07/geert-hofstede-the-6-dimensions-of-national-culture

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s