Digital-branding Assessment

Me and my colleague Afra Saleh choose “Takatof ” organization as a title for our digital-branding  assessment. It is inspired by HH Sheikh Mohammed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces. Takatof is a voluntary social program, established in 2007, designed by the Emirates Foundation to foster a culture of volunteering throughout the United … Continue reading Digital-branding Assessment

Geert Hofstede’s six dimensions of culture

Hofstede’s cultureal dimensions theory is a framework for cross-cultural communication, developed by Geert Hofstede. It describes the effects of a society’s culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis. After a decade of research and thousands of interviews is a model of cultural dimensions that has become an internationally recognized standard. 1- … Continue reading Geert Hofstede’s six dimensions of culture